Google Plus is a social platform similar to Facebook. The only major difference is that Google plus content is ranked on Google search. This fact alone makes it essential to have a presence on Google Plus with regular updates, ensuring you do not lose potential search traffic. Having another channel of communication open to potential targets is an added bonus.
Google Plus is becoming more important for a business branding and online visibility. It will help upward movement of sites in search results. With its circle-sharing features, users can create a lot of buzz for a product or service.